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The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

By BuzzInContent Bureau | May 14, 2018
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Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Srivastava | May 08, 2018
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The first set of Fact Cards has been launched in association with Raymond's Khadi campaign. As part of this campaign, with the help of intriguing creatives, Inshorts shares with its readers seven interesting facts about the humble weaver with the caption ‘The story re-spun'

By BuzzInContent Bureau | May 08, 2018
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Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

By BuzzInContent Bureau | May 07, 2018
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Celebrated and recognised globally, The Webby's is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet

By BuzzInContent Bureau | May 02, 2018
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The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

By BuzzInContent Bureau | May 02, 2018
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What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

By BuzzInContent Bureau | May 02, 2018
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The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

By BuzzInContent Bureau | May 02, 2018
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Under the new partnership, all the shows and anchors of Zoom will be styled by Myntra, which will also help in co-creating content for the channel. The brand will feature in the channel's tagline as ‘styled by Myntra'

By BuzzInContent Bureau | April 24, 2018
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Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

By Akansha Srivastava | April 24, 2018
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Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

By BuzzInContent Bureau | April 20, 2018
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Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

By BuzzInContent Bureau | April 20, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Srivastava | April 17, 2018
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Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms

By Karan Kumar | April 17, 2018
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The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

By BuzzInContent Bureau | April 17, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava | April 17, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency

By BuzzInContent Bureau | April 10, 2018
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