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In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

By BuzzInContent Bureau | December 30, 2019
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The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

By BuzzInContent Bureau | December 27, 2019
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Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

By BuzzInContent Bureau | December 27, 2019
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This series has been conceptualised by the PUBG Mobile India team while Saatchi & Saatchi Propagate in collaboration with Content Factory is handling the plots, storyline and production

By BuzzInContent Bureau | December 26, 2019
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The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

By BuzzInContent Bureau | December 26, 2019
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In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

By BuzzInContent Bureau | December 26, 2019
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Digital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses

By Akanksha Nagar | December 24, 2019
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As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

By BuzzInContent Bureau | December 24, 2019
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The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

By BuzzInContent Bureau | December 23, 2019
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TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

By BuzzInContent Bureau | December 23, 2019
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Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

By BuzzInContent Bureau | December 23, 2019
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The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

By BuzzInContent Bureau | December 20, 2019
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Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

By BuzzInContent Bureau | December 20, 2019
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To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

By BuzzInContent Bureau | December 20, 2019
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Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
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In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

By BuzzInContent Bureau | December 19, 2019
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To be held in April 2020, the annual gala event will take place in Mumbai

By BuzzInContent Bureau | December 18, 2019
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The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

By BuzzInContent Bureau | December 18, 2019
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