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In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

By Akansha Srivastava | December 17, 2019
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The brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital

By BuzzInContent Bureau | December 17, 2019
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BuzzInContent.com asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'

By Akansha Srivastava | December 16, 2019
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The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces

By BuzzInContent Bureau | December 16, 2019
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Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

By BuzzInContent Bureau | December 16, 2019
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In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

By Akansha Srivastava | December 12, 2019
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The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

By BuzzInContent Bureau | December 12, 2019
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

By BuzzInContent Bureau | December 11, 2019
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The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

By BuzzInContent Bureau | December 11, 2019
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The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

By BuzzInContent Bureau | December 11, 2019
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Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

By Akanksha Nagar | December 10, 2019
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According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition

By BuzzInContent Bureau | December 10, 2019
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The show ‘Eat Like a Girl', launched on Zomato app as part of ‘Originals', features 21-year-old Tenzing Wang Bhutia who travels across the country to eat some of the most unusual food India has to offer

By BuzzInContent Bureau | December 10, 2019
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National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

By BuzzInContent Bureau | December 09, 2019
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According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

By BuzzInContent Bureau | December 09, 2019
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The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

By BuzzInContent Bureau | December 09, 2019
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The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

By BuzzInContent Bureau | December 09, 2019
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