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On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

By BuzzInContent Bureau | August 14, 2018
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Following a travel-related Q&A session on Twitter, the influencers will also share stories that offer unique perspectives to travelling independently on the Cleartrip Stories

By BuzzInContent Bureau | August 14, 2018
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Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

By BuzzInContent Bureau | August 14, 2018
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Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur

By BuzzInContent Bureau | August 13, 2018
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The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

By BuzzInContent Bureau | August 09, 2018
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Good Vibes, a six-episode web series that targets millennials, stars Naveen Kasturia and Maanvi Gagroo. It will be hosted on Sony Liv and Legrand India's YouTube Channel

By BuzzInContent Bureau | August 09, 2018
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Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

By Honey Singh | August 08, 2018
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In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

By Akansha Srivastava | August 07, 2018
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Sreenivasan has over 12 years of experience and has worked with Zoom, UTV (Disney), Sony and most recently at A+E|TV18

By BuzzInContent Bureau | August 07, 2018
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Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study

By BuzzInContent Bureau | August 06, 2018
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The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant

By BuzzInContent Bureau | August 02, 2018
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The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats

By BuzzInContent Bureau | August 01, 2018
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The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

By Akansha Srivastava | July 31, 2018
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Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

By Karuna Sharma | July 31, 2018
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The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks

By BuzzInContent Bureau | July 30, 2018
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The content platform is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months

By BuzzInContent Bureau | July 27, 2018
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The web series ‘Hershey's Presents Meethe Bahane' will show how its range of syrups, spreads and cocoa can be used to make daily snacks and breakfast more exciting

By BuzzInContent Bureau | July 25, 2018
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The division, Publicis Entertainment, will be headed by Executive Director Pranay Anthwal

By BuzzInContent Bureau | July 25, 2018
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