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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

By BuzzInContent Bureau | April 13, 2020
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The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

By BuzzInContent Bureau | April 11, 2020
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ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

By BuzzInContent Bureau | April 11, 2020
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The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

By BuzzInContent Bureau | April 09, 2020
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Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

By BuzzInContent Bureau | April 08, 2020
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1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

By BuzzInContent Bureau | April 08, 2020
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The campaign conceptualised and designed by Cheil India shows our gratitude towards them

By BuzzInContent Bureau | April 08, 2020
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The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out

By Akanksha Nagar | April 07, 2020
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Imran Qadri, Head, Marketing and PR, Harley-Davidson Motor Company, talks to BuzzInContent.com about the premium motorbike's content strategy, how it keeps the Harley Owners Group (H.O.G) as the hero of brand stories and its continuous engagement on social media with bike lovers outside the community.

By Akansha Srivastava | April 06, 2020
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Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

By Akanksha Nagar | April 02, 2020
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By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation

By BuzzInContent Bureau | April 01, 2020
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As people self-isolate and work from home, online gaming consumption is rising. BuzzInContent finds out how it's a good opportunity for brands and content creators alike to create high-quality, informative content as consumers will be seeking more ways to keep busy right now

By Akanksha Nagar | March 31, 2020
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The report says 70% B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content

By BuzzInContent Bureau | March 30, 2020
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The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

By BuzzInContent Bureau | March 27, 2020
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Through this partnership, ScoopWhoop will be able to leverage Outbrain's platforms to grow their fan base and surface their own content in a prominent manner, as well as driving significant monetisation

By BuzzInContent Bureau | March 26, 2020
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The series will bring together professionals from various industries and HP as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy

By BuzzInContent Bureau | March 25, 2020
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All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations

By Akansha Srivastava | March 24, 2020
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