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For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

By BuzzInContent Bureau | April 10, 2018
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The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

By Akansha Srivastava | April 10, 2018
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Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

By BuzzInContent Bureau | April 03, 2018
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Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

By Akansha Srivastava | April 03, 2018
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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Srivastava | April 03, 2018
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Tripathi will work to implement marketing strategies, and analyse trends and results to determine annual unit and gross-profit plans

By BuzzInContent Bureau | March 28, 2018
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Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

By BuzzInContent Bureau | March 27, 2018
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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Srivastava | March 27, 2018
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The special edition packs of Colgate Strong Teeth toothpaste have different characters printed on the inside of the carton, encouraging children to be storytellers as they cut, play and learn

By BuzzInContent Bureau | March 21, 2018
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Mi LED TV offers over 500,000 hours of content. Under the strategic partnership, The Viral Fever's library of videos and web-series will be available across all Mi TV's, bringing forth the short, medium and long-form original content to the recently launched smart TV

By BuzzInContent Bureau | March 21, 2018
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Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

By BuzzInContent Bureau | March 20, 2018
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In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content

By Akansha Srivastava | March 20, 2018
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Gandhi led digital, distribution, overseas and commercial functions during his 8-year stint with Viacom18

By BuzzInContent Bureau | March 16, 2018
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The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing

By BuzzInContent Bureau | March 16, 2018
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Interactive storytelling and health-related blogs are the key content marketing initiatives for the brand, which helped it double its sales and triple its online search results

By BuzzInContent Bureau | March 13, 2018
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Airborne explains how things work from the moment one books a ticket to exiting the airport terminal after a flight, covering all customer touchpoints through appealing illustrations, storytelling and the usage of easy language

By BuzzInContent Bureau | March 13, 2018
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Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

By BuzzInContent Bureau | March 05, 2018
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