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Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

By BuzzInContent Bureau | May 21, 2019
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The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

By Akanksha Nagar | May 21, 2019
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CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

By BuzzInContent Bureau | May 21, 2019
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Hosted by Chef Kunal Kapoor, the show will stream on TVFPlay and YouTube channel The Timeliners, starting May 16, every Thursday

By BuzzInContent Bureau | May 14, 2019
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Three world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America

By BuzzInContent Bureau | May 13, 2019
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The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

By BuzzInContent Bureau | April 25, 2019
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The Vice-President, Marketing and E-Business at Tata AIG General Insurance says both brands and content creators should ensure a brand is placed very subtly in a content piece that's engaging or else it will end up looking like an advertisement. He explains how content has become essential for the insurance sector

By Akanksha Nagar | April 24, 2019
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The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage

By BuzzInContent Bureau | April 05, 2019
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As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

By BuzzInContent Bureau | March 25, 2019
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Started in November last year, the brand released six videos that share personal stories of new-age artists to millennials. The average View Through Rate of the videos is above 60%, more than the industry average of around 30-35%

By BuzzInContent Bureau | March 20, 2019
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A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive

By BuzzInContent Bureau | March 11, 2019
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Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content

By Akanksha Nagar | March 06, 2019
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The film is the story of a chase across the city's iconic landmarks. The film was shown first at Super Bowl LIII on February 3

By BuzzInContent Bureau | February 05, 2019
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In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

By Akansha Srivastava | January 29, 2019
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In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
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The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

By BuzzInContent Bureau | January 17, 2019
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Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

By BuzzInContent Bureau | January 07, 2019
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Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels

By BuzzInContent Bureau | January 02, 2019
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