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Both albums have been released globally on multiple platforms such as Apple iTunes, Spotify and YouTube

By BuzzInContent Bureau | November 14, 2019
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Idea theft in the content marketing industry is rampant. Why are brands and their media agencies fishing for ideas all the time and what can content creators do to protect their ideas from being copied and implemented by other creators? BuzzInContent.com finds out

By Akansha Srivastava | November 13, 2019
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With pollution levels almost reaching an emergency state in Delhi, the brand found it an apt time to launch its smart air purifiers and created instant awareness through influencers who posted videos about the product

By BuzzInContent Bureau | November 13, 2019
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The campaign ‘I live the metro life' is conceptualised and executed by Lowe Lintas in collaboration with a local band, Masala Coffee. The video showcases how Kochi1 Card has become an important part of the day-to-day lives of Kochi locals

By BuzzInContent Bureau | November 13, 2019
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In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

By BuzzInContent Bureau | November 12, 2019
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
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Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

By BuzzInContent Bureau | November 11, 2019
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The digital insurance provider believes when it comes to content, the brand and its tonality should be the same across mediums whether it is call centre, an emailer or a blog. In a conversation with BuzzInContent.com, Kavita Chowkimane, VP Marketing, Acko shares the brand's content strategy

By Akanksha Nagar | November 11, 2019
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The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

By BuzzInContent Bureau | November 08, 2019
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With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

By BuzzInContent Bureau | November 07, 2019
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The initiative includes a quirky, news-broadcast style digital video; an educational microsite with information and tips on how to save water in a personal capacity; and a pledge campaign on social media

By BuzzInContent Bureau | November 07, 2019
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The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

By BuzzInContent Bureau | November 06, 2019
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Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch

By BuzzInContent Bureau | November 06, 2019
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The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

By BuzzInContent Bureau | November 06, 2019
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Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

By BuzzInContent Bureau | November 06, 2019
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This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

By BuzzInContent Bureau | November 05, 2019
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The second season of the show will feature popular faces like Nakuul Mehta, Shweta Tripathi and more getting ‘Chef'd' by hosts and celebrity chef Ranveer Brar and Scotch maestro Greg Benson in gourmet cooking

By BuzzInContent Bureau | November 05, 2019
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