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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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The latest season of the initiative is themed ‘Experiences' and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives more meaningful

By BuzzInContent Bureau | September 23, 2019
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Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

By Zubin Sarkari | September 19, 2019
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Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

By Akanksha Nagar | September 17, 2019
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Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

By BuzzInContent Bureau | September 14, 2019
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The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

By BuzzInContent Bureau | September 13, 2019
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The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

By BuzzInContent Bureau | September 12, 2019
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Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

By BuzzInContent Bureau | September 12, 2019
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Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

By BuzzInContent Bureau | September 12, 2019
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As part of the offering, the influencers will create unboxing videos of products for the brands

By BuzzInContent Bureau | September 12, 2019
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Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

By BuzzInContent Bureau | September 11, 2019
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Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava | September 10, 2019
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Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

By BuzzInContent Bureau | September 09, 2019
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The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

By BuzzInContent Bureau | September 09, 2019
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As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

By BuzzInContent Bureau | September 06, 2019
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To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

By BuzzInContent Bureau | September 05, 2019
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The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

By BuzzInContent Bureau | September 05, 2019
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The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

By BuzzInContent Bureau | September 04, 2019
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