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In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

By Akanksha Nagar | June 04, 2019
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Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

By Akanksha Nagar | May 27, 2019
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Denying that the satirical web series is a direct jibe at Arnab Goswami, India Today says that it is merely providing a mirror to the news business

By Neha Kalra | May 23, 2019
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Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

By BuzzInContent Bureau | May 22, 2019
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau | May 21, 2019
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Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

By BuzzInContent Bureau | May 16, 2019
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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

By BuzzInContent Bureau | May 13, 2019
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In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

By Akanksha Nagar | May 08, 2019
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Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

By Shradha Mishra | May 06, 2019
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The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

By BuzzInContent Bureau | May 02, 2019
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The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

By Akanksha Nagar | May 01, 2019
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Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

By BuzzInContent Bureau | May 01, 2019
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The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

By BuzzInContent Bureau | April 25, 2019
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The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

By BuzzInContent Bureau | April 10, 2019
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To ensure a content piece meets its objective, brands these days need to remain observant during the execution period

By Akansha Srivastava | April 03, 2019
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

By BuzzInContent Bureau | March 13, 2019
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