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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

By BuzzInContent Bureau | December 28, 2020
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The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable

By BuzzInContent Bureau | December 16, 2020
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The campaign has been augmented with MTV and Saregama on board as media partners

By BuzzInContent Bureau | December 16, 2020
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Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

By Akanksha Nagar | December 10, 2020
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Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
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The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

By Akansha Srivastava | November 19, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive

By Hamsini Shivakumar | November 13, 2020
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Written in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made

By BuzzInContent Bureau | November 05, 2020
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Before this, he was Senior Director, Content Strategy and Business, Flux at The Glitch

By Akanksha Nagar | November 05, 2020
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The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12

By BuzzInContent Bureau | October 28, 2020
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The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week

By BuzzInContent Bureau | October 26, 2020
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ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

By BuzzInContent Bureau | October 23, 2020
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Stage plans to introduce a unique tipping model on the platform, which is inspired by the traditional way of showing respect and encouragement to an artist

By BuzzInContent Bureau | October 22, 2020
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The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

By BuzzInContent Bureau | October 15, 2020
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It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

By Akansha Srivastava | October 14, 2020
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The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

By BuzzInContent Bureau | October 12, 2020
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The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

By BuzzInContent Bureau | September 25, 2020
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The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year

By BuzzInContent Bureau | September 24, 2020
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