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Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

By BuzzInContent Bureau | October 17, 2019
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The series created in collaboration with aawaz.com aims to make investor education around mutual funds more engaging to the audience by taking them along the journey of the shows fictional characters whose life decisions mimic the complexity of real-life investment choices

By BuzzInContent Bureau | October 04, 2019
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The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users

By BuzzInContent Bureau | September 23, 2019
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The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

By BuzzInContent Bureau | September 20, 2019
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Rekha Rao and Sandeep Vasudevan join as the Business Heads

By BuzzInContent Bureau | September 19, 2019
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BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

By BuzzInContent Bureau | September 11, 2019
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Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

By BuzzInContent Bureau | September 06, 2019
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Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

By BuzzInContent Bureau | September 06, 2019
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Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

By BuzzInContent Bureau | August 29, 2019
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On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin

By BuzzInContent Bureau | August 28, 2019
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A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com

By BuzzInContent Bureau | August 23, 2019
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The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

By BuzzInContent Bureau | August 23, 2019
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The films reveal the epic journey of one of the world's keystone species as they embark on one of the largest and longest translocations ever undertaken in South Africa

By BuzzInContent Bureau | August 13, 2019
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Along with JetSynthesis, the initiative was launched to revive and promote the era of Indipop music videos and singles in the country

By BuzzInContent Bureau | August 13, 2019
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Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

By BuzzInContent Bureau | August 12, 2019
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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar | August 08, 2019
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The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

By Swagata Panjari | August 07, 2019
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The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts

By BuzzInContent Bureau | August 07, 2019
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