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Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

By BuzzInContent Bureau | May 01, 2019
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The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

By BuzzInContent Bureau | April 25, 2019
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The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

By BuzzInContent Bureau | April 10, 2019
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To ensure a content piece meets its objective, brands these days need to remain observant during the execution period

By Akansha Srivastava | April 03, 2019
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

By BuzzInContent Bureau | March 13, 2019
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Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

By BuzzInContent Bureau | March 12, 2019
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Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products

By BuzzInContent Bureau | March 05, 2019
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Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

By BuzzInContent Bureau | March 01, 2019
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The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism

By BuzzInContent Bureau | February 21, 2019
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Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

By BuzzInContent Bureau | February 19, 2019
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The association comes as a major boost to the growing popularity of motorsports propelled by GQDS' successful production of the recent show on Volkswagen Ameo Cup series

By BuzzInContent Bureau | February 18, 2019
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The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies

By BuzzInContent Bureau | February 15, 2019
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

By Shivaji Dasgupta | February 12, 2019
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The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

By BuzzInContent Bureau | February 05, 2019
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The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

By BuzzInContent Bureau | January 29, 2019
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Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

By BuzzInContent Bureau | January 28, 2019
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A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

By BuzzInContent Bureau | January 22, 2019
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