Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

As part of her new role, Ganguly will be creating content that makes it easier for Indian talent to explore remote jobs, internships and freelance work in the US and other advanced economies

Soni brings with him 18 years of management experience to the role, he will be reporting to FCB India's CEO Debarpita Banerjee

Krishnan will be replacing Ravpreet Ganesh, who is now moving on from the Groupe

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

The network's National Creative Director Manish Karnatak has been given additional responsibility to head Thwink that will work towards enabling strategic innovations and efficient creation of quality content for radio and clients

The campaign aims to empower the truck driver community in India