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The LIMF is an initiative led by the Indian Army in the region to promote Ladakh's local talent, youth and their love for music

By BuzzInContent Bureau | May 04, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

By Hamsini Shivakumar | June 03, 2022
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