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Jeevansathi

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The matrimony site's campaign #PerfectSathi is conceptualised to engage with prospective brides and grooms. BuzzInContent caught up with Sumeet Singh, CMO Info-Edge, the parent company of the brand, to know the secret sauce behind the influencer-driven content strategy that is showing a direct impact on business

By Akansha Srivastava | November 19, 2020
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BuzzInContent caught up with the CMO of the company that has brands such as Naukri.com, Jeevansathi.com, Shiksha.com and 99acres.com, to talk about various challenges related to the content marketing space in India

By Akansha Srivastava | March 26, 2020
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Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

By Akanksha Nagar | December 10, 2020
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BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

By Akansha Srivastava | March 17, 2020
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