Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019

In an interview with, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

By Neha Kalra | February 05, 2019

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

By Akansha Mihir Mota | November 20, 2018
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