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Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

By BuzzInContent Bureau | April 24, 2018
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When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

By Akansha Srivastava | February 19, 2019
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