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The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

By BuzzInContent Bureau | March 25, 2022
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Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

By Akansha Srivastava | June 23, 2020
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The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

By BuzzInContent Bureau | May 02, 2019
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

By Hamsini Shivakumar | April 06, 2022
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This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

By BuzzInContent Bureau | September 28, 2021
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The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

By BuzzInContent Bureau | December 09, 2020
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The winners will be announced during the virtual gala on Wednesday, December 9, 2020

By BuzzInContent Bureau | December 04, 2020
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The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation

By BuzzInContent Bureau | October 27, 2020
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The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

By BuzzInContent Bureau | September 25, 2020
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To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

By BuzzInContent Bureau | June 01, 2020
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21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

By BuzzInContent Bureau | April 23, 2020
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The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

By BuzzInContent Bureau | April 25, 2019
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As part of the #UnbottleApnaSwag campaign, the brand created rap songs around ‘Fun, Bakbak, Bindaas, Foodie and Padhaku' teenage personalities, which were hosted on TikTok by its influencers. Over 11,500 videos were created on the platform

By BuzzInContent Bureau | March 25, 2019
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Sorrell has announced the launch of its content operations in India led by Poran Malani as Director. S4 Capital kicks off its Indian operations with offices in Mumbai and Bangalore

By BuzzInContent Bureau | February 26, 2019
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The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

By Akansha Srivastava | July 31, 2018
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BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

By Akansha Srivastava | May 29, 2018
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