While Kovoor's designation is Chief Creative Officer, he has replaced Karthik Nagarajan, former Chief Content Officer, at the agency. Last month, Nagarajan moved on from Wavemaker to become CEO at Hogarth India, within the WPP network

Most recently, he served as the head of GroupM's Branded Content and Wavemaker India's Chief Content Officer

In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

The six-episode series designed by Zee Brand Works will be aired on Zee TV, Zee Zest and Zee5

This association is an extension to their partnership after the success of the Holi campaign they did earlier this year

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

The new film ‘Jadoo' aims to brings alive the excitement of first meetings in college