Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25

BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million

First-ever web series by the brand as part of its ‘Real is Rare' campaign

Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India