The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him

Talking about their content strategy, Raagjeet Garg, General Manager, L'Oréal Paris, explains how they build awareness and reach through traditional mediums, and generate engagement through a lot of content on digital

The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

The number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com

Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent

George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent

In a video interview series with BuzzInContent, the VP Marketing of the alcobev brand admits that not many people are linking content marketing and ROI directly to sale but he is sure people will get there as the ecosystem evolves

Mahindra Group has taken the content route in order to dispel the misconceptions around education for the girl child with #LadkiHaathSeNikalJayegi initiative. BuzzInContent caught up with Vivek Nayer, Chief Marketing Officer - Group Corporate Brand, Mahindra & Mahindra Ltd, to talk upon the rationale behind taking content route for the initiative.