The brand has associated with Chef Vikas Khanna to create Diwali special sweets as part of the campaign

Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.

As part the series, five real life stories were narrated by Gupta as a part of “Life Lessons from Parenting”

Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference

This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand

BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

As part of the brand integration, a ‘Quaker Oats Fuel For The Real Fit' task was undertaken. Contestants created recipes using Quaker Oats, which were judged by celebrity chef Vikas Khanna

As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it