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Khatija Lokhandwala

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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear

By BuzzInContent Bureau | March 21, 2022
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The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

By BuzzInContent Bureau | July 05, 2021
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The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

By BuzzInContent Bureau | March 04, 2021
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The video in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how their saree shapewear has been built to provide a better alternative

By BuzzInContent Bureau | January 22, 2021
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The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable

By BuzzInContent Bureau | December 16, 2020
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