The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

The campaign features six short trailer films across different genres, with each one taking viewers on a captivating journey across the city

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives

The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

This July, singles on Tinder can apply for IRL: In Real Love by just making one Swipe Right on the in-app casting callout and they will be redirected to a registration page

This season will feature Arjun Kapoor, Tahira Kashyap, Pratik Gandhi and Rohan Joshi cooking their gourmet creations and pairing them with highballs in each episode

The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day

In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

The company has created a microsite, Ghar ki Baat, which features the campaign video, a link to the Covid Citizens website, a list of groups and communities working to help people and links to donate to these Covid warriors directly

The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking