In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

The platform for short films organises specially curated panel discussions in six cities which will be aired on a popular television network to drive reach for the brand and the property

As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet

Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch

Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers

BuzzInContent and Sheeko Brandscore analysed Gillette, The Man Company, Celio and Indian Terrain's International Men's Day performances on Instagram

Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

Wadhwani Foundation will utilise the content studio's skills to generate ideas to make the show on ET Now more entertaining and interesting for viewers in its 8th season

To promote the Air Pods Pro, the brand recently brought on board celebrities like Anil Kapoor, Shilpa Shetty and Karishma Kapoor, garnering a reach of more than 24 million