Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

The digital insurance provider believes when it comes to content, the brand and its tonality should be the same across mediums whether it is call centre, an emailer or a blog. In a conversation with BuzzInContent.com, Kavita Chowkimane, VP Marketing, Acko shares the brand's content strategy

The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

Partners with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch

The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore

Livon will focus not only on the hunt for singing abilities through the reality series ‘India's Top K-Pop Stars' but will also groom the contestants into getting that awesome K-Pop look

Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

The data and insights will help marketers, agencies, creators and platforms stay updated with the latest trends and engaging content associations by brands with influencers, celebs and other content creators

The advertiser-funded program (AFP) is slated to air across the network on November 2 and 3

Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat

The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million