The month-long #ExYourExcuse campaign aims to motivate people to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their fitness goals

The narrative of a new film ‘Always Running', which uses Mumbai as the backdrop, is being showcased at the adidas Running Film Festival being hosted across four continents. It is one of seven films selected out of over 45 cities that submitted their entries

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content

Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

Jain will lead and introduce leading native advertising practices, training, strategy development techniques and local payment options to the region with the help of Httpool's advertising operations processes

Voot Studios will enable advertisers to engage consumers with branded shows, sponsorships and interactive formats along with other content solutions. The online streaming service, which has announced 30 new original series, is targeting to reach the 100-million subscriber mark by end of FY20

The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

Interested candidates must describe what freedom means to them by creating a video, write an essay, make a photo collage or create whatever they want to make their application unique and then submit it to Harley-Davidson India's Instagram handle

The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

Hires Goal.com's former Head of Asia, Bima Said, as Regional VP and dedicated Country Manager in markets such as India, Thailand, Vietnam and Indonesia

Association of Chartered Certified Accountants tied up with Tamil rap group Tupackeys and singer Soundarya to create a rap titled ‘Believe in yourself – You are a topper– A Rockstar'. The concept and video created in association with southern YouTube channel Put Chutney resonates with the sentiment, ‘the first step to victory is to fight'