In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

Girish Bindal, Director - Content Marketing at Elara Group (Housing, PropTiger, Makaan), writes about some key insights on how to make the most effective use of content marketing and what not to do

The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels

As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries

Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music