Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

TVision Insights Co-founder tells BuzzInContent.com that high-attention content can have a ‘hero effect' and if brands want more attention then they need to invest in high-quality, premium content

Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run

Composed, written and sung by rap artist Brodha V, the song embodies the spirit of youth that stops at nothing and lives life on their own terms

Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy

The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey

The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

The report reveals that entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4%，followed by Sports and Lifestyle，which account for 18.6% and 13.8% respectively

Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers