Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency
By BuzzInContent Bureau | October 03, 2018The video shows the commitment of Manish Rawat and Sweth Nisha, irrespective of challenges they face. The video is aimed at inspiring viewers to be free and explore personal interests
By BuzzInContent Bureau | October 01, 2018Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday
By BuzzInContent Bureau | September 28, 2018In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital
By Akansha Srivastava | September 25, 2018Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands
By Akansha Srivastava | September 25, 2018Mohan has been with Star India since April 2012, and moved to head its digital business in November 2015. He will be joining Facebook as MD and VP, India. This is a new structure for Facebook India of having a senior leader reporting into Menlo Park and not Asia Pacific
By BuzzInContent Bureau | September 24, 2018In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match
By BuzzInContent Bureau | September 24, 2018Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films
By Karuna Sharma | September 24, 2018The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch
By BuzzInContent Bureau | September 22, 2018Iyer will be responsible for spearheading the content services at the communications agency
By BuzzInContent Bureau | September 21, 2018The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions
By BuzzInContent Bureau | September 20, 2018The discount retail outlet for fashion brands reaches out to millennials with witty, humour and well-timed memes content conceptualised and executed by IdeateLabs
By BuzzInContent Bureau | September 20, 2018The number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com
By Karuna Sharma | September 18, 2018Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together
By BuzzInContent Bureau | September 18, 2018As part of the campaign ‘Protein 4 children', the company is launching a series of initiatives to support and educate Amway direct sellers and preferred customers on the need of protein supplement in children
By BuzzInContent Bureau | September 18, 2018The social media platform is using new technology and partnering with third-party fact-checkers to tackle misinformation in a faster way
By BuzzInContent Bureau | September 17, 2018The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children
By BuzzInContent Bureau | September 14, 2018The jeans brand will also host live sessions with this season's women changemakers Jwala Gutta and Aditi Singh Sharma on September 25 and 27
By BuzzInContent Bureau | September 12, 2018