Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

The tech company also said that in the coming months, it will also introduce a web purchase option for Rs 599 a month

The campaign features several TV female leads – such as Shweta Tiwari from ‘Main Hoon Aparajita', Aishwarya Khare from ‘Bhagya Lakshmi', Aditi Sharma from ‘Rab Se Hai Dua', Ashi Singh from ‘Meet' and Twinkle Vasisth from ‘Kundali Bhagya'

With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

The new campaign - Rare Stories by Meswak'- has been kickstarted on World Environment Day

The campaign reimagines popular nursery rhymes to urge people to take small everyday actions to secure the future of their kids

Through the video, the brand aimed to acknowledge the dedication, hard work and passion of every individual behind the scene who ensures that milk arrives at consumers' doorstep every morning

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

“Aaj Zindagi Jeete Hain” anthem aims to use the universal language of music to engage youth and promote a healthy lifestyle which is free from tobacco use

During the sixth episode of ‘Spotlight', Ugale spoke about the lack of initial aspirations to become a creator. Instead, she stumbled upon her passion by capturing images of herself and sharing them on social media, only to discover that her photography resonated with the people and garnered genuine admiration

The series showcases Lenovo Yoga as a medium that inspires artists to express themselves, master their craft, and collaborate with other like-minded people

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by tapping into the realms of mobility, catchy tunes, and a sense of adventure, brands like Boat, JBL, and Skullcandy have successfully managed to engage with the youth and grab their attention

The online poker platform has roped in poker players for a career-oriented Poker talk series across top colleges in India

The questions posed during the panel discussion at Goafest 2023 garnered responses that summed up the sentiment of brand-agency relationships today and their applicability during campaigns

The #nofilter by IndiGo contest gives all photographers an opportunity to get featured on National Geographic

Mohit Hussein and Chhavi Mittal, the founders of ‘Shitty Ideas Trending' or SIT, have been onboarded by the agency to its program which brings together a suite of business solutions paired with Animeta's tech-AI enabled tools

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it