The idea behind the campaign is to encourage men to speak up, share and be open about seeking external help for any worries they have

The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

The bank aims to galvanize change around key sustainability challenges such as plastic pollution, food waste, social inequality, fast fashion and ageing by sparking conversations about edible packaging solutions, upcycling, sustainable fashion, etc.

The product brings in a new range of influencer focused metrics and insights lacking today

In the second part of the video interview with Republic TV presents Engage, Jha, the CMO at the self-drive car rental platform, talks about the brand's future content strategy and a few tips for the brands embarking on their content marketing journeys

George talks about taking content route to launch its brand 'Prowl' in a video interview series Republic TV presents - 'Engage' - brought to you by BuzzInContent

In a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent, Desai, Director, Mass and Brand Marketing, Amazon India, says the company is working to figuring out ways to measure the ROI of content marketing

Mahindra Group has taken the content route in order to dispel the misconceptions around education for the girl child with #LadkiHaathSeNikalJayegi initiative. BuzzInContent caught up with Vivek Nayer, Chief Marketing Officer - Group Corporate Brand, Mahindra & Mahindra Ltd, to talk upon the rationale behind taking content route for the initiative.

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

The campaign has been conceptualised by DDB Tribal

Media Care would be responsible for developing marketing campaigns and strategies and increasing footfalls through Social Media Marketing, Influencer Marketing and Content Strategy

In her current role at Digital Refresh Networks, she will be accountable for the overall growth of DRN and will be involved in client relationship, retention programming, planning, expansion strategy and process building for the clients

As per the marketing team of Dabur, the agency should have an excellent hold on influencers (nano, micro, macro, celebs)' and be preferably based in North India

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, decode if Naturedge Beverages' Shunya FIZZ can bring back the lost ‘cool' quotient to fizzy drinks, that the big brands had lost due to their excess sugar content

The collaboration aims to urge women to have bold conversations on taboo topics pertaining to personal hygiene and wellness without worrying about the likelihood of being judged

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion