Prior to joining Alike, Nathan held several senior marketing positions, most recently serving as the AVP of Growth at The HelloWorld

Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene

Hotcult shall be creatively led by Rupesh Kashyap, the writer behind the "Swami-Savithri" ad film made for Green Plywood in 2005

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”

The new campaign invites men to embrace their grown-up selves

The campaign saw the participation of actors and influencers across the country, including Jim Sarbh, Mithila Palkar, Mallika Dua, Danish Sait, Ankush Bahuguna, Gagan Arora and Ahliya

The campaign features: Shefali Shah, actor; Bala Devi, Forward, Indian Women's Football and Anny Divya, the youngest female commander to fly a Boeing 777

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers

The campaign encourages children to explore and learn for a better future and it comes with a personalized pack option

It has been sung and composed by Tenma while the lyrics were penned by creative agency - Mind Your Language from Chennai

Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

As per the app, it distributed 15 million GARI tokens in less than a year which equals Rs 8 crore 

The new IP aims to redefine motherhood with stories and decodes an inspiring journey that celebrates the depth and beauty of the mother-child bond

BuzzInContent.com takes a look at the Mother's Day campaigns that touched our hearts this year

Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

The second phase of #ExportKaExpert communicates through its content pieces, which include eight seller testimonial videos

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

Meta is also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels