The fragrance brand aims to empower passionate individuals with the power to dream big and bold

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

The campaign will enable people to give a surprise to their friends and family, by creating personalised wishes featuring TV actors Karan Kundrra, Nishant Bhat and Pratik Sehajpal

This association is an extension to their partnership after the success of the Holi campaign they did earlier this year

Positioned as the bridge between content, links, and the brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings via their smartphones

The company recently conducted a social experiment in support of the LGBTQIA+ community in an effort to boost awareness and sensitisation

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

The brand, in a statement, said that the constantly changing Instagram's algorithm is causing problems for them and is challenging their style of engaging with the audience

Mehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India

The report offers a quantitative mapping of India's creative economy and culture sector – in the organised and unorganised sectors – across literature, crafts, festivals, performing arts and other art forms

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that brands are creating V-Day campaigns that have narratives around singles and non-heteronormative couples and how couples are discovering new avenues to overcome the staleness enforced by familiarity

Not only do international brands have a different business landscape but also different execution strategy and timelines. Content marketing experts share challenges that they face and how important it is to get well acquainted with global processes, identifying key stakeholders, decision makers, approval sequences, and timelines, to streamline work and manage expectations across the board

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season

Contestants can share recipes on their Instagram and Facebook pages with the #MaiBhiBonnChef hashtag between October 11 and 20

For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer

This latest initiative is an extension of the brand's recipe-integration campaign to build awareness about Alpenliebe Juzt Jelly as an active ingredient in home dessert recipes, to bring alive the brand's positioning of ‘Family Mein Masti Chali'

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors