Through this partnership, Big Bang Social will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals, among other commercialisation activities
By BuzzInContent Bureau | May 10, 2023The song, which has been released as part of the campaign, celebrates the happiness of the child and mom which bodes well for the identity and proposition of the brand
By BuzzInContent Bureau | May 09, 2023This aims to empower select content creators to unlock UGC opportunities, grow communities and learn more about how to grow their presence on YouTube through education workshops
By BuzzInContent Bureau | May 09, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion
By Hamsini Shivakumar | May 09, 2023Created by Disney+ Hotstar CreativeWorks, the six-episode long series will drop episodes each Wednesday starting May 3
By BuzzInContent Bureau | May 08, 2023The brand also unveiled a 3-volume hygiene DIY workbook for children in English and Hindi
By BuzzInContent Bureau | May 05, 2023As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream
By BuzzInContent Bureau | May 04, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that through branded content companies like Upstox, CNBC and Smallcase stand in the youth audience's shoes, see the world through their eyes, speak their language, highlight how young people think about money and then share nuggets of wisdom about money management
By Hamsini Shivakumar | May 03, 2023Under the new update, the photo and video sharing platform has also allowed advertisers to amplify content from the partner's handle in order to scale their collaborations
By BuzzInContent Bureau | May 02, 2023Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated
By Sakshi Sharma | May 02, 2023Composed by James Vasanthan, the album has five songs focusing on good hygiene practises and will be available to Spotify users across the globe
By BuzzInContent Bureau | May 01, 2023It can be challenging to work around a script which the brand provides but creators too should give the due importance to the brand's portrayal in the final content piece, said Chanchlani in the fourth episode of BuzzInContent.com's ‘Spotlight'
By BuzzInContent Bureau | April 28, 2023Prior to joining Viral Pitch, Sharma was handling agency business at Momspresso. Apart from that, he has held leadership positions at several advertising firms
By BuzzInContent Bureau | April 26, 2023Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness
By BuzzInContent Bureau | April 26, 2023Through the campaign, Equitas Small Finance Bank aims to shed light on Begum's journey of becoming a bank herself
By BuzzInContent Bureau | April 25, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore how Ramzan and Eid are portrayed in Indian-branded content
By Hamsini Shivakumar | April 25, 2023Through this, Tata Power is urging all Indians to invest in the planet by adopting clean energy and #DePowerKoGreenSignal
By BuzzInContent Bureau | April 24, 2023In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country
By Shreya Negi | April 24, 2023