Sponsored by Bail Kolhu Kachchi Ghani Mustard Oil, it showcases the unique rapport of celebs and the lighter side of their personalities

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content

A panel discussion on “Global Perspectives on Magazines' Unique Positioning for Branded Content” at the Indian Magazine Congress 2023 shed light on the importance of branded content and its role in the media industry

The music video conceptualised by Havas Worldwide India, is all about celebrating one's individuality and doing things your own way

The film aims to inspire individuals and businesses by highlighting the power of human ambition and technology's prowess to turn dreams into reality

Couple content creators Pushppal Singh Bhatia and Ravneet Kaur, founders of ‘That Couple Though', write about the role of content creators in the travel sector boom

The first season of the chat show will feature food enthusiasts who will bring forth stories of people belonging to the food and culinary world

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

The GCC App has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new-age content creators and influencers

From anthems to films and short-form social media content, here's how brands like Noise, ZzzzQuil and Duroflex celebrated World Sleep Day

As a part of this collaboration, KlugKlug will be the official partner for the influencer's outreach and will help them with accurate and in-depth insights about the influencers

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices

The brand, with its digital partner Jack in The Box Worldwide, has taken a data-driven approach for the digital amplification of this campaign

The brand has rolled out six versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR

Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers

In Episode 1 of 'Spotlight' we interacted with legal content creator Tanya Appachu who helped us delve deep into the nitty-gritty of her style of creating content, choosing brand associations, and more

Via this association the agency is offering a range of services to the brand, including concept visualisation, brand strategy, influencer shortlisting, deployment, and detailed campaign analysis

The partnership is for the ‘Let's Talk Infertility' project which aims to show the growing need for fertility treatment in India, which is largely unaddressed