BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

The show will be aired from March 19, 2023, onwards on the channel and JioCinema

Produced by Shital Bhatia, and written and directed by Vaibhav Mutha, the short film features actors Sharman Joshi, Nidhi Bisht and Shefali Jariwala

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

As per the company, the creators it has onboarded have a total monthly viewership of 1 billion+ and a cumulative subscriber base of 50 million+

The digital-first campaign, ‘India's Sleepiest Page', continues the brand's commitment to helping India sleep better

The film has been launched as part of the fourth edition of the brand's #KeepGirlsInSchool movement

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

With this campaign, Extramarks shows its commitment to supporting and empowering young girls who dream big and make a difference

As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably

Previously, he has played a key role in the success of the formative years of OML, Big Bad Wolf, and is a founding member of the NH7 Weekender crew

Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

The film has been conceptualised and executed by Talented and Superfly Films

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

36% of asthmatics still don't accept inhalers as an effective way to manage asthma, reinforcing the need for disease and treatment awareness, as per the study

The Good Creator Co trend report on YouTube Shorts analyses the performance of YT Shorts from the point of view of content creators and brands in the last calendar year

The third AV on the brand thought of ‘Zindagi Hit!' showcases Home Credit India as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show