SocialTag co-founder Anushree Jain writes why partnering with content creators is the need of the hour for brands
By BuzzInContent Bureau | July 31, 2023Chat shows are not a new concept when it comes to brand building, but chat shows hosted by the company founders are a game-changer as they bring more depth, credibility, and authenticity to the content format
By Akansha Srivastava | July 28, 2023In his previous stints, V. Gokulakrishnan Pillai has worked with more than 50 major brands including Mountain Dew, Thumbs Up, BMW, Honda, Hero Cycles and Voltas
By BuzzInContent Bureau | July 28, 2023Good Community will be leveraging Nas.io's AI and data insights tools to empower the Group's community managers and accelerate its journey to connecting with 20mn+ potential community members also on WhatsApp in the coming year
By BuzzInContent Bureau | July 27, 2023As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos
By BuzzInContent Bureau | July 27, 2023Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong
By BuzzInContent Bureau | July 26, 2023In a recent episode of Spotlight by BuzzInContent, Bhomrah delved into her content creation journey, touching upon cherished memories, her approach of prioritising authenticity over mere brand quantity in collaborations, and a plethora of other insightful revelations
By BuzzInContent Bureau | July 26, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles
By Hamsini Shivakumar | July 26, 2023A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone
By BuzzInContent Bureau | July 26, 2023The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns
By BuzzInContent Bureau | July 25, 2023Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country
By BuzzInContent Bureau | July 24, 2023Shah was earlier the EVP and Head of Prodigious India and Content Factory India
By BuzzInContent Bureau | July 21, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience
By Hamsini Shivakumar | July 21, 2023The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars
By BuzzInContent Bureau | July 20, 2023Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company
By BuzzInContent Bureau | July 20, 2023The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market
By BuzzInContent Bureau | July 20, 2023Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space
By Akansha Srivastava | July 19, 2023The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India
By BuzzInContent Bureau | July 19, 2023