SocialTag co-founder Anushree Jain writes why partnering with content creators is the need of the hour for brands

Chat shows are not a new concept when it comes to brand building, but chat shows hosted by the company founders are a game-changer as they bring more depth, credibility, and authenticity to the content format

In his previous stints, V. Gokulakrishnan Pillai has worked with more than 50 major brands including Mountain Dew, Thumbs Up, BMW, Honda, Hero Cycles and Voltas

Good Community will be leveraging Nas.io's AI and data insights tools to empower the Group's community managers and accelerate its journey to connecting with 20mn+ potential community members also on WhatsApp in the coming year

As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

In a recent episode of Spotlight by BuzzInContent, Bhomrah delved into her content creation journey, touching upon cherished memories, her approach of prioritising authenticity over mere brand quantity in collaborations, and a plethora of other insightful revelations

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands might need to rethink their strategy and shift from pure infotainment to more engagement via empathy and relatability. On the other hand, influencers should ensure that while sharing personal experiences, they maintain the factual correctness of investment principles

A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone

The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience

The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars

Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company

The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India