Khare, Chief Commissioner, CCPA, told BuzzInContent.com that if an ad is misleading, but the influencer is a first-time offender, the penalty would be Rs 10 lakh. In the case of habitual offenders, the penalty may go up to Rs 50 lakh

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

Launching on December 16, this reality quiz show brings together quizzing, knowledge, and comedy entertainment

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

The campaign reiterates the company's pledge to remove permanent mono-cartons from its packaging by June 2023

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda

The creators will be assisted with creative production, post-production, podcast operations, and promotions of the podcasts

In her current role, Sharda will be leading content operations and strategy for Arré Voice

Hamsini Shivakumar, Founder of Leapfrog Strategy Consulting, writes that big-budget brands like Tinder and Bumble have made branded content their format of choice. They are focused on normalising dating, removing the negative stigmas of ‘hook-up' culture and laying the grounds for the longer-term development of dating practices in India

Wingreens World has a coming together of new age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest

The event will be held in collaboration with Believe Entertainment

The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

The movie depicts the story of an adventurous boy in a small town who explores a prodigious book of his grandmother

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

Johnson brings over a decade of experience to the definition and implementation of Kulfi Collective's strategic vision

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023