Conceptualised by Sociowash, the campaign raises awareness about Alzheimers that is often ignored under the tag of “old-age”

As part the series, five real life stories were narrated by Gupta as a part of “Life Lessons from Parenting”

According to Sharma, Director, Content and Community Partnerships, Meta, the increased adaptation of music and augmented reality in Reels and diversity in genres of content creations will be acting as a buoyant force for the growth of the creator economy in 2023, according to Sharma

BuzzInContent.com caught up with the experts on how they go about creating content which is backed by data without losing the essence of creativity

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing

A brainchild of Talented, “WITASA”, has seen nearly 800,000 people participating through their own theories, live stream debates and online discussions, all wondering about WITASA - why this actually was a Swiggy ad

In the sketch video that went live on The Blunt's YouTube channel, DrinkPrime has been portrayed as a smart and affordable service that is a necessity in any home

Nofiltr will be supporting the creator community to ideate and conceptualise whereas Chrome hospitality will assist them in setting up the F&B properties

Her career in a leadership role spans organisations like ShareChat, Viacom18, Times Network, Disney, RBNL, Trell and Network18

The brand also pays an ode to the rich art and culture of Bihar and Jharkhand with a special series of packs commemorating each day of the festival

The series will launch on October 30 on the lifestyle channel at 8 pm

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Directed by Australian director, Michael Gracey (The Greatest Showman) and produced by FINCH, G'day the short film shows the unlikely adventure of a plush souvenir kangaroo named Ruby, voiced by actor Rose Byrne, and a toy unicorn, Louie, voiced by actor Will Arnett

This video features the life of Poonam Karan, which transformed due to the bank's timely and sustained financial support

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Through this video, Siyaram's captures the emotion of coming home to one's family, and reminds them of the culture and tradition of celebrating Diwali together

SNV has invested an undisclosed amount of funding in a Pre-Series A extension round of the start-up

It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions