36% of asthmatics still don't accept inhalers as an effective way to manage asthma, reinforcing the need for disease and treatment awareness, as per the study
By BuzzInContent Bureau | March 02, 2023The Good Creator Co trend report on YouTube Shorts analyses the performance of YT Shorts from the point of view of content creators and brands in the last calendar year
By BuzzInContent Bureau | March 02, 2023The third AV on the brand thought of ‘Zindagi Hit!' showcases Home Credit India as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence
By BuzzInContent Bureau | March 01, 2023According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show
By Akansha Srivastava | March 01, 2023Under this, creators will be allowed to monetise their short videos on the GotChosen App
By BuzzInContent Bureau | March 01, 2023As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased
By BuzzInContent Bureau | February 28, 2023The ‘hate-love story' features Ankush Bahuguna and Bhagyashree Limaye
By BuzzInContent Bureau | February 28, 2023Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India
By BuzzInContent Bureau | February 27, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years
By Hamsini Shivakumar | February 27, 2023The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations
By Shreya Negi | February 24, 2023The documentary is released in collaboration with artist Marc Billimoria released. Das Bunte in German means ‘the colourful project'
By BuzzInContent Bureau | February 24, 2023Patankar brings 25 years of experience in curating content across various media platforms, including his role at NDTV for almost two decades
By BuzzInContent Bureau | February 23, 2023The brand has created a 3 minutes 22 seconds video content filming the whole surprise and the bride and groom's reaction to Royal's performance
By BuzzInContent Bureau | February 22, 2023According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform
By Akansha Srivastava | February 22, 2023Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists
By Hamsini Shivakumar | February 21, 2023Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem
By BuzzInContent Bureau | February 20, 2023BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat
By BuzzInContent Bureau | February 20, 2023The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud
By BuzzInContent Bureau | February 17, 2023