36% of asthmatics still don't accept inhalers as an effective way to manage asthma, reinforcing the need for disease and treatment awareness, as per the study

The Good Creator Co trend report on YouTube Shorts analyses the performance of YT Shorts from the point of view of content creators and brands in the last calendar year

The third AV on the brand thought of ‘Zindagi Hit!' showcases Home Credit India as an enabler towards fulfilling consumer aspirations and helping them lead a life of financial independence

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

Under this, creators will be allowed to monetise their short videos on the GotChosen App

As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased

The ‘hate-love story' features Ankush Bahuguna and Bhagyashree Limaye

Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

The documentary is released in collaboration with artist Marc Billimoria released. Das Bunte in German means ‘the colourful project'

Patankar brings 25 years of experience in curating content across various media platforms, including his role at NDTV for almost two decades

The brand has created a 3 minutes 22 seconds video content filming the whole surprise and the bride and groom's reaction to Royal's performance

According to experts, while it will help content creators monetise better, promote smaller creators, and provide authenticity and credibility, it is unaffordable by many and can change how creators' content is prioritised on the platform

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands cannot inject energy and momentum into a cultural product, when there isn't any real cultural momentum or energy behind Valentine's Day. Hence, creating content around the occasion is likely to drop off from many brands' activity checklists

Jungle, a production house and content studio, in collaboration with Havas Worldwide India, have executed the Anthem

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud