Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

This move results from analysing content consumption patterns of users which has now moved towards short video formats

The brand has announced that three of the most unique family entries will get a chance to meet-n-greet Nivea's brand ambassador and actor Ranveer Singh in Mumbai at a celebratory finale event

SETVI is a talent and metaverse advisory business and it will represent Polar for Metaverse and Web3.0 opportunities worldwide

The multi-city campaign aims to empower content creators not only with the knowledge of Canon's latest vlogging camera but also upskill them

The two brands commemorated their continuing alliance with a social media campaign

The campaign aims to propagate and popularise the use of green and clean energy in the country and to make a sustainable lifestyle ‘attainable' for millions of Indians

The program aims to enable the discovery of 1,000 regional language podcast creators across Tamil and Malayalam content

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands that are not directly related to the category, can delve into travel-based content to woo young consumers

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

The program aims to use relevant regional influencers to grow its network of micro to nano influencers to create new growth avenues for creators and provide a deeper reach for them to showcase their talent

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

Consumer Affairs Secretary Rohit Kumar Singh in May held a virtual meeting with stakeholders to discuss the impact of fake and misleading reviews on online consumers and preparation of a roadmap to prevent such a situation

Dolly will be sharing her experiences and inviting women to share their voices and vision at beheard.mars.com

In a video message, Adam Mosseri, the Head of Instagram, addressed the top concerns of brands and creators regarding the recent changes on the platform

The vertical will be spearheaded by Aastha Beecham, who holds more than 14 years of experience, and has been associated with the agency since 2021

The inaugural song has composed by music composer Mickey McCleary along with the super winners of Season 1- Simetri Sisters, Nisa Shetty and Heat Sink

This association is in line with ‘coto's commitment to enabling meaningful conversations for women creators and social media influencers