While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how most content marketers or even influencers rarely think of themselves as shaping culture when they get down to do their everyday job, and why they should

Six inspiring women across India to be honoured for their efforts in environmental conservation and for inspiring a societal change

In its latest social media campaign, the tech-enabled home service provider has made it a point to not only spread awareness but also educate women as to how waxing issues like redness and rashes can be averted

Top creators Yashraj Mukhate, Ahsaas Channa, Viraj Ghelani, and Raunak Ramteke discussed their creative process and challenges at a session in GroupM's Brew2022

The format of the show will allow the audience to see them get candid and share insights into the lives of celebrities while providing skin care tips to the viewers

Sharma is followed by Abhishek Upmanyu and Komal Pandey

The move aligns with achieving an associative partnership as the song is about makeup

Featuring the captivating journey of these personalities, DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and LinkedIn

The main objective of the digital campaign is to go beyond Sandu Pharma's traditional set of audience of senior citizens and reach out to the younger generation and millennials by using modern mediums of advertising and influencing

YAAP wants to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services

The four-part series, ‘Hyundai x MTV What's Your Venue', will explore one Indian city per episode - Goa, Mumbai, Delhi, and Manali - in a new format where the social media followers and fans choose each adventure

The company has recently launched ‘Ghar Set Hai' on its own YouTube channel ‘Home Time'. The web series is made in collaboration with its brand marketing partner Spring Marketing Capital

Recently, Instagram also introduced a subscription story sticker and promo reels to encourage followers to subscribe

BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

The show aims to provide a promising opportunity for all aspiring entrepreneurs to be a part of a television show dedicated to the start-up fraternity

Promising all things bigger and better, with more colleges, mentors, influencers, challenges, and rewards, this second edition aims to uplift the life of every budding Gen-Z creator in the country

Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident