Gupta comes with over 13 years of experience in brand, social and digital media marketing

BuzzInContent.com showcases how brands are touching upon the different facets of running any Medium, Small or Micro Enterprises including the challenges faced by them while promoting innovation through their branded content

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

The latest edition of the #ShavingStereotypes campaign inspires the youth to unbox themselves out of societal norms and discover their potential to positively contribute to the society

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about a number of Indian campaigns being rewarded at the International Festival of Creativity for their advocacy of cultural and behavioural change

The show will premiere on June 27 on Discovery and TLC channels

The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

The company also said it is expanding 'Stars'- a built-in feature that lets people send monetary support to creators

In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

Co-Created along with WPP, the event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how brands and publishers are painting the image of the ‘new Bharat' in content

The campaign was aimed at promoting season three of ‘Aashram', an original series on the platform

The newly launched digital video campaign is a part of the company's annual digital property #PapaHainNa

The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

The campaign aims to break the taboo around sex and usage of condoms