June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

The Chingari creators created videos for the show and gave a shout out to their favourite characters from ‘Escaype Live', giving their fans a glimpse into the show

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

With these unique partnerships, the brand aims to create awareness about the place of self-care in the day-to-day routines of women

Tejaswini Manogna, ‘India's Best Cadet-NCC (Army, Navy & Air Force), Miss India Earth 2019; squash champion Dipika Pallikal, holder of honours like the Arjuna Award and Padma Shri, and sports presenter Bhavna Balakrishnan, female commentator during the 2019 Cricket World Cup, who is also a musical sensation, RJ and Columnist, feature in the campaign

The playbook promises to be a one-stop guide for building communication strategies for ecommerce networks

The media agencies' content heads share tips on hiring people for content teams

Bhatnagar moves to Momspresso.com with 13 years of rich experience in brand design, with expertise in advertising strategy and creative direction

In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom

Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following