As per Faasos, this achievement made the brand the largest Indian origin QSR chain, globally by scale

The campaign focuses on slashing gender stereotypes in cricket

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

Dettol has partnered with Rais Khan Project to launch the music album on hygiene practices

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

The global token-powered social network said it will bring a unique engagement platform for creators, users, and crypto enthusiasts, who can earn a daily income by simply posting content and chatting with others about things that interest them

The initiative aims to help creators such as digital-first artists, musicians, fashion designers, and filmmakers accelerate their small businesses through non-fungible tokens

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi

From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The campaign is a public awareness initiative under the Corporate TB Pledge and aims to create a cadre of Youth Changemakers who can act as catalysts of change to help eliminate TB from India

Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that still in the early stages of definition and conceptualisation, brands' new efforts are towards changing the meaning of fitness from referring to a particular body shape or ratio. It is a more spiritual and holistic well being of an individual

The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands have to pay only after receiving guaranteed returns

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

Launching on March 21, the show will be available on Voot and Being Indian

In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear