To ensure a content piece meets its objective, brands these days need to remain observant during the execution period

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

On day one of Content Marketing Summit Asia, Sameer Seth of Dolby Laboratories, Sunay Bhasin of MTR Foods, Anand Dubey of Mahindra Finance and Sakshi Chadha of Payback engage with each other in a panel session on ‘Content Marketing Challenges for Brands

The recently released music video by Canadian-Punjabi artiste Tesher and American singer-songwriter Jason Derulo features the food-delivery app and was released just a day before the brand announced its IPO

The documentary will premiere on August 18 in 121 countries and territories

The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

The objective of the platform is to build a stage where architects, interior designers can network, showcase and collaborate within the community and with brands

In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

With Smart Campaigns, the company is offering a range of features such as zero commission, no agency or platform fees, 100% technology-driven campaign execution for faster results, and real-time analytics for effective campaign tracking

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

Kaur worked with Momspresso for over seven years and was leading strategic initiatives and taking care of brand partnerships

Upputuru, Founder and CCO, The Titus Upputuru Company, was behind DS Group's film for Catch spices, titled, “Kyunki Khana Sirf Khana Nahi Hota”. He spoke to BuzzInContent.com on his journey from a writer and creative director to a filmmaker, and how writing and film making - when combined - emerge to be more powerful

Kohli admitted that breaking Sachin Tendulkar's record of 49 ODI centuries would be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri revealed why he thought of giving up on football at the age of 17 in the documentary

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best