Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

The association between the two companies aims at exploring and identifying raw talents in India, grooming and enabling them to make a career for themselves in the entertainment industry

Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

The campaign film by Whisper is primarily designed to illustrate how a girl's lack of period education contributes to her missing school days, a situation exacerbated by the glaring absence of period education in Indian textbooks

The campaign also includes a contest and the winner will receive Spykar merchandise worth Rs 1,00,000 as a prize

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the stereotyping of women, the token equality in the Indian advertising industry

The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

As part of the campaign, the brand has put together a series of mini-episodes narrating the stories of four women spreading goodness in unconventional ways

The brand has amplified its ‘HerShe' campaign further this year by launching commemorative packs that celebrate six ‘Unsung Sheroes' and a celebratory rap song

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour

The five-episode series brings several creative mavericks under one roof to design multiple masterpieces

Featuring Milind Soman, the six-episode series will air every Friday at 8:30 pm on MNX and will also air across Times Network channels

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event

The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits

The survey also revealed that 87.5% of Indians spend most of their time on YouTube followed by Instagram

The program aims to support 200 creators to grow their communities and build engaging content