Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

The series celebrates people from the remote areas who worked hard to transform their own lives and those of many others, with support from the company

The global program aims to enable aspiring musicians through content, creative insight and collaboration

The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

The winning teams will receive prize money of Rs 1 lakh plus a gift hamper. All the participants will also be given discount codes

Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

The Fellowship will provide the Resident Creators with a platform to learn all about impactful and worthwhile content creation

The series features powerful stories of people who have made a positive change to themselves and the people around. It is available on the social media platforms of the bank

Shetty will serve his last day in the company on January 21, 2022

The male-grooming podcast exclusively streaming on Zee5 will feature the two Bollywood actors in a free-spirited chat around male grooming trends, tips and hacks in India

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

Ankit Agarwal, Founder, Do Your Thng, writes that the true force pushing for authenticity, integrity, and transparency is not brands. It comes from consumers, regulatory authorities, and data-driven influencer platforms

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market