The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

Omnicom Media Group's PHD Media India conceptualised and executed the 'Raid Nights' campaign for iQOO in June 2021. The idea of the campaign was to position the brand as a support, and not as merely a sponsor, to create a unique proposition to uplift the upcoming and un-recognised gamers/streamers in India

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the social change campaign “Period of Pride

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

The first episode of the series is now streaming on YouTube

The program intends to support musicians to make their dreams a reality

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting to analyse the BuzzInContent Awards 2021 winning content-driven campaigns over the course of the next few weeks. This time around, they have handpicked winning content pieces by Columbia Pacific Communities to analyse them through the lens of culture

The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

Premiering on December 24th, 2021, the documentary will provide an overview of the textile manufacturer's factory

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about clagency, the agency embedded in the client organisation, where presence is not judged by physicality but by impact and influence

The brand came up with pick-up lines that people used during the pandemic

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write how marketers could place integrated marketing communication, immersive experiences and branded content on a spectrum of initiatives to garner greater consumer attention and deeper consumer engagement with their brand