As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership

In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

It pays homage to those men who came out of their comfort zones to help others and give back to the society

He will now lead the expansion of Dice Media, driving strategy, P&L, and OTT relationships

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts

The products of both brands are integrated in the story line to reach out to a larger set of audience

The documentary covers every aspect of project execution for viewers to understand and appreciate

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

The bank has tried to showcase the transformation brought in the lives of those belonging to the transgender community through their offerings

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity

The studio draws in the collective strength of over 125 magazine titles, their websites and digital media assets

The film focuses on supporting Cred's goal of promoting financial independence and literacy

Dharma 2.0 is the arm of Dharma productions, that will exclusively focus on creating ad films

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users