The video has been directed and choreographed by Dhanashree Verma

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations

The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

The film ‘Sonu Tey Pappa Di Gaddi', shot across multiple locations in Rajasthan over five days, is available on Jio TV

Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience

The campaign has been created and executed by Schbang

Ritesh Ujjwal, CEO and Co-founder, Kofluence, writes about how brands can and will increasingly use camera marketing to make their presence felt, interact with the audience, and increase their sales in the days ahead

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

The campaign has been launched to question several outdated expectations, and to encourage the modern man to embrace their vulnerability with an open heart and utmost sincerity

There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

The five-episode series explores the metal's history, cultural relevance and technological uses

The three verticals will produce cutting-edge branded, immersive and original content under the Kulfi umbrella

Hosted by Archana Vijayan, “The League of Platinum Men' series, is a glimpse into the values that define KL Rahul and the men who have inspired him through their moments of truth

The content piece features the Lever twins and their father, legendary Bollywood comedian Johnny Lever

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

Celebrating the power of self-love, the latest campaign 'Gentleman tumhi toh ho' is an extension of the brand's 2019 campaign and is available on YouTube in nine different languages, and a sign language section

Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal