Through this video campaign, Bharti Axa Life and Ankur Warikoo will engage, spread awareness, and educate consumers on the need, importance, and key factors to keep in mind while selecting life insurance

The campaign has been conceptualised and executed by Flux@TheGlitch

The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification

The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered

The brand has also collaborated with Michelin Star Chef Patron Heston Blumenthal to unveil its limited edition pack – ‘The Secret Recipe Journal”, where the Chef has curated recipes exclusively for Black & White

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

The film is produced by Whiteline Studios and stars Marathi actor Kishor Kadam and Shivaji Satam

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

The show will feature stories of top sellers on Flipkart. On the show, the sellers will discuss tips and tricks to become successful sellers on Flipkart and gain meaningful insights into Flipkart's marketplace platform

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

The third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find India's next big fashion influencer and leverage the synergy between fashion trends and social media

Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

The song highlights the essence of outdoor travelling with the Garmin adventure series- Garmin Instinct Solar and Garmin Fēnix Solar

Instoried is targeting a $400 billion content tech market as it expands the team and global operations

Each comic strip will depict Chacha Chaudhary and Sabu, accompanying one another and playfully competing with others while eating samosas and kachoris, and dealing with the condition of acidity with Eno as a quick relief solution and building product superiority

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too