The agency won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for the brand's Companion Care segment

The platform has conceptualised and executed the #BeerCareForGreatHair campaign for its Beer shampoo range

‘The Long Game' is a masterclass series by Cred where talented, much-loved cricketers share insights from their lives, careers and learnings

The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo

The final deadline to enter the awards is November 8, 2021

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

The campaign saw stand-up comedians Gaurav Kapoor, Ramya Ramapriya and Anirban Dasgupta deliver their laughter punch lines to convey the importance of heart health

ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year

The final deadline to enter the awards is November 8, 2021

These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

The series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria' will run throughout the year, highlighting various themes such as regional, festive and seasonal cuisines

This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

The brand unfolded the ancient saga through nine episodes, releasing a short video from the first day of Navratri to the last day

Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months

Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

CoinDCX aims to educate prospective investors and traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto