While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

Oyo wanted a pan-India reach and the ability to tap into its target audience, i.e. youth between the ages of 20 and 34

Bhattacharya will be moving out of media after 15 years

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma

The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

The campaign is conceptualised and executed by Spring Marketing Capital

The brand will combine the creative odes that are the best manifestations of 108 names of Maa Durga in the form of a special coffee table book

Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

The beverage brand recently announced an ultimate virtual fan party of Money Heist, which will be streamed on Netflix India's YouTube channel. While Yashraj Mukhate has composed a special invite, YouTuber Mythpat is creating a stir in a latest video

Through this website, Garmin intends to connect travel enthusiasts virtually to explore and fulfil their travel aspirations. People who are unable to travel currently can visit the online virtual travel website

Veteran actor, Padma Shri Manoj Kumar makes a comeback on the screen after 25 years in the film that salutes four real-life heroes who reflect Mahatma Gandhi's beliefs and philosophy to bring about a change in society

Krazyfox is planning to expand its operations in Bangladesh, the United Arab Emirates (UAE) and other countries of the Middle-East

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

The user-generated content campaign gives consumers the opportunity to add a twist to the Cadbury Dairy Milk chocolate. Consumers can submit their entries from September to November. The winners will be announced in August 2022

Premiering on October 9 at 7.30 pm on YouTube, Money Heist fans will get a sneak peek into the upcoming volume 2 of the finale season